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A community with deep business, cultural ties
They have left a mark on everything they touched, be it food, business, art, finance or farming. Coming from the southern part of Tamil Nadu, the Chettiars are a con-servative community of traders and financiers with traditions that run deep.
Most Nattukottai Chettiars come from 96 vil-lages that the clan founded 80km west of Ma-durai decades ago. They built grand, beautiful homes, bringing prosperity to a swathe of land that was practically in the middle of nowhere.
The heyday of the Chettiars was from the middle of the 19th century to the 1950s. "They made an immense contribution to the develop-ment of Ceylon (Sri Lanka) and Burma (Myan-mar), the Federated Malay States (Malaysia) and Indochina (Thailand) and even Sumatra and Mauritius," according to 'The Chettiar Herit-age', a book on the history of the community.
The Chettiars earned enormous wealth from these countries but the run was short-lived. "The joy of independence in those lands in the years after World War II had a traumatic effect on the Chettiars," write the book's authors S Muthiah, Meenakshi Meyappan and Visalakshi Ramas-wamy. The Chettiars, who had gained from the goodwill they had with the British, had to wind up businesses and return home. "The villages of Chettinad had shrunk to 75 in number and many a Chettiar had to sink new roots in parts far from Chettinad."
Education has helped the community bounce back, building on their strong background in banking and industry. They went on to found institutions like Indian Overseas Bank, Indian Bank and Life Insurance Corporation. Though the community has moved on, its members are still close-knit and guard their traditions. "In the 75 villages in the 600 sq miles that is Chet-tinad, there remain the relics of the communi-ty's most glorious era. Year-long empty houses come to life now and then when owners come back for rituals going back centuries. And when that happens, you get a glimpse once again of the fabled Chettiar hospitality and the renowned Chettiar cuisine," says the book.
Source: http://timesofindia.indiatimes.com/city/chennai/A-community-with-deep-business-cultural-ties/articleshow/40965737.cms |
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Submitted on Sep 1, 14 |
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